Writen by Bill Gluth
Marketing and sales are living organisms dependent on your subtle energy. Your results in both are a direct reflection of the enthusiasm you have for your service or product. If you don't strongly believe in what you're doing, few other people will either. It's really that simple.
Take the example of franchise owners. Many people purchase franchises because it is a "turn-key" business. All they have to do is open the doors and start making the business work. At least that is the concept.
I've found that a good majority of franchise owners, however, go into a business because they think it will make them good money consistently from the beginning. But once the doors are open, sales are hard to come by.
Why?
Because the franchise owner is focused on the money and following a predefined system They are not focused on the value the service they are selling provides to others.
Many find the business a chore within a few months of opening. That feeling reflects in their marketing and sales. Enthusiasm is low and as a result sales suffer. As challenges come up, the business becomes harder. As the business becomes harder enthusiasm wanes further; which worsens the situation.
A vicious cycle for sure.
The passion you have for your business creates the energy you pursue your business with. Passionate people get better results because they "believe" in what they are doing with all their heart. Because they are true believers they want to tell the world about their passion.
They simply can't help themselves. Everyone gets excited about spreading good news.
If your sales are slacking, if you can't think of what to say to create marketing interest, if prospecting for new clients is a chore for you, follow today's ACTION steps.
Really, don't wait, do it today, it will help, OK?
Change your outlook from sad to satisfied and increase your revenues.
1. Fall back in love with your business. When you started your business, you saw something in that line of work that excited you. What was it? Write it down now please.
2. What is the greatest value you add to the lives of your clients? If you don't provide value for others your sales will always be less than they could be.
Understand that concept and tell everyone about that value you provide to THEM when you are selling or marketing.
3. How do you feel when you tell people what you do? If you feel bored, frightened, intimidated, or lack luster, you are tired of what you are doing or you don't believe in it deep down.
It's not a reflection of a heartfelt passion. It's a job you own. As a result sales are hard to come by and marketing simply does not work for you.
4. What is your "default setting" when challenges arise? If it's throwing your hands in the air and giving up, time to rediscover the reason you went into that business. If this is a continuous pattern, it may be time to reevaluate your profession.
5. If you could do anything at all and be successful at it, what would that be? For some of you it will be what you're doing now, but with a different attitude. For others, it may be time to reconsider your options.
6. Are you willing to admit to your happiness or dissatisfaction? Admitting what you want in your life and business can be difficult. It's not hard though. All you have to do is sit down with a pen and pad of paper and write down what you really want in life. Then take small steps everyday to reach that destination.
Passion creates happiness. Happiness creates enthusiasm. Enthusiasm creates great ideas and great ideas create TONS of money, success, and personal achievement.
When you feel good about what you do, everyone else will feel good about it too. The result is more business. People want to do business with people who love what they are doing.
It all starts with your personal energy and how you feel toward your business. Change your mind and change your life in business right now.
Bill Gluth is "Your Talent in Business Expert" and a professional speaker, trainer and consultant. He is the first person to specialize in developing "talent" as a competitive business strategy.
Bill brings clear, simple and focused action steps to any business building program. He spotlights a step-by-step process for unleashing your talent in business so that you can learn how to be unique in a commodity driven world and stand out in any industry.
Find out more about Bill Gluth's Small Business Training Services and receive a ton of free information when you visit http://www.developyourvision.com
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