Writen by Suzette Hinton
Have you ever come across a piece of mail that you almost threw away, but something made you open it up and read it? Then there it was -- sandwiched between the blah blah blah and the bigger- than-life promises –- a piece of information that was the very answer you had been searching for.
Skepticism has caused many to automatically label something as junk or useless without even reading it. Instead of seeing the potential, we assume that there's a hitch or it's just another get-rich-quick scheme. Such was my thinking when I received an invitation to attend a cash flow conference in my local area. I had been searching for ways to increase cash flow but had never expected to get an invitation. I must admit, I came so close to throwing it away.
How many of us cancel out opportunities for personal growth or advancement because we fail to see the big picture?
One such opportunity is what I call "getting in the space." Wealth building information sessions generate a great deal of energy. You've got a room full of people who are focused on one thing -- making money. There is a hunger for something more, something different, something that has the potential to bring about the life they envision. It's the chatter of everyone at breaks. People are sharing their hopes. Dreams and aspirations fill the atmosphere and create such a wealth-charged environment in which to network.
As the speakers shared various aspects of business development, my cousin, whom I invited to the conference, doodled a strategy for her Avon business that was both inspired and inspirational. You could see that others were having similar experiences, especially during the brainstorming exercise. Attendees were put in think-tank groups of 3 and 4. It was electric! Postures became more erect, thinking became more acute, and eyes sparkled with illumination.
What a great place to meet others interested in growing their businesses and fostering that much-needed supportive base. I was delighted to see Ms. Vonn once again, the wonderful woman who inspired me to write, "What Makes Your Heart Sing." During break, I met two other women who shared tried-and-true testimonials endorsing a way of making money using the internet. This knowledge would have been missed had I not opened that piece of junk mail and decided to attend the conference.
It was obvious that much research and preparation had gone into the workshop. Effectively marketing your business using the internet was the drawing card. But, I must admit, the structuring of the workshop was itself a stroke of marketing genius. The speakers were marvelous in how they layered their presentation and customized their delivery to appeal to those in attendance. We were given just enough to spark our appetite so we would remain for the entire conference. What a wonderful marketing technique -- keep people anticipating more. The carrot they continued to dangle was how to have your website appear on the first page of a listing.
The ability to sell is critical to the success of any business. Though e-commerce was the main objective, one could hear tip after tip, strategy after strategy to effectively promote any business idea online. What's key is knowing your target population and what it is they are wanting. Such was another tip shared at the conference.
My takeaway was this: KNOWLEDGE IS POWER and INFORMATION SELLS. Any knowledge gained to help you promote your business or build your financial base is worthwhile. Not only does information provide the tools required to build a successful business but information sells. People buy information. If you can show them how to do something better or make it convenient for them to acquire your services or buy your product, people will pay you for it.
Yes, I had to sit through hours of sales pitches attempting to persuade me to become a member of their money-making empire, but the benefits far outweighed the temporary discomfort. I am so glad that I didn't throw away this piece of junk mail.
Suzette R. Hinton, SAC-I, Certified Life and Mentor Coach, Counselor and Mother. Graduate of CANA, Inc. (www.CoachingInstituteofNorthAmerica.com) and Founder of Purposeful Connections (www.purposefulconnections.com). Suzette believes that purpose is not only a destination but it is the energy that pushes us toward its fulfillment. |
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