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How To Work With Your Intellectual Property Lawyer

Writen by Mikki Barry

In many small businesses, intellectual property is an overlooked asset. The goodwill from your company name, computer programs you have written, articles, manuals, or books that you have written, logos, advertising copy, methods you have used or processes to create your products or services, all should be closely examined in conjunction with a qualified intellectual property attorney, to decide how much value they are to your business, and how they should be properly protected.

There are many different disciplines under which your intellectual property can be protected. These include copyright, trademark, trade secret, method patents, design patents, product patents, and others. You can also consult with your intellectual property attorney to decide whether or not to extend your intellectual property protection world wide, or just keep it national.

If your business could be impacted by competitors copying your name, your logo, your products, your services, or anything else integral to your business' success, you owe it to yourself, your employees and your shareholders to protect it in the strongest way possible. Fine yourself a good intellectual property attorney with specific knowledge of your particular business genre who can help you "lock down" your investment.

What Should You Look For in an Intellectual Property Attorney?

Intellectual property is a field in which an attorney has to know not only the law, but must also have a sense about the potential client's business goals, practices, and ethical stance. These elements are not always obvious, so it is in the client's best interest to inquire in an initial interview not only how long s/he has been practicing this particular type of law, but also what type of businesses the intellectual property attorney has had experience with, as well as how "gung ho" the attorney is. For example, if your business wishes to take a balanced view of protection, going after only infringers that you feel are causing serious damage, if your intellectual property attorney delights in dropping nuclear bomb style threat letters on indigent college students and little old ladies, perhaps you would do better with an attorney more in line with your personal ethical structure.

Other things to look for in an attorney include whether or not your personal communications style meshes with that of the intellectual property lawyer. A good example is email communication. Email, for many business owners, is a much more efficient and usually cheaper method of communication. As an added bonus, you have a written record of the exchange in case of later misunderstanding. If your business runs on email contact and your attorney uses pen and paper, this may not work out in your best interests.

Once You Find an Intellectual Property Attorney, Then What?

What do you do once you've found your intellectual property attorney? Communicate clearly what your objectives are and let the attorney make suggestions to you as to how to reach those objectives. Intellectual property law is often highly complex and legally technical. If you have questions, ask the intellectual property attorney. If they don't communicate with you, their client, in clear English terms, ask them to. Oftentimes, lawyers forget that they are dealing with non-lawyers and may fall back on legal jargon. If they can't explain concepts to you in a way you understand, perhaps you should find an attorney who will.

On the other hand, you should not expect your intellectual property lawyer to boil 3 years of law school and decades of experience into a fifteen minute "Cliff Notes" summary. As with all things, finding a balance where both of you are comfortable is of great importance.

As a legal client, do not forget that you are in the driver's seat. Your intellectual property attorney can't make business decisions for you. You must weigh his or her advice carefully, then make your decisions as an informed consumer of legal services. Your decisions should feel "right" to you. Insist that your intellectual property lawyer lay out the scenario to you and give you appropriate cost estimates, time estimates, and how the attorney thinks that this action (or inaction) will be of benefit to your business.

Mikki Barry is a business and intellectual property attorney for technology and small business companies. More information is available at http://www.mikkibarry.com

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Hiring A Computer Consultant 17 Things They Hope Youll Never Ask

Writen by Mark Riffey

Hiring a computer consultant can be a challenging and sometimes frustrating experience that can have a critical impact on your business. 20 years of being a computer consultant, as well as hiring them, has taught me many lessons and thankfully exposed some "secrets" to finding a good one. Here's a simple set of non-technical questions that anyone can use to help select a computer consultant that meets your needs.

WARNING: These questions might scare off some consultants. There is a reason for each of them. Some are subtle, some are direct. Print one of these for each consultant you interview and use them to assess your choices. We left room for notes with each question, as well as what we think you should be looking for in the answers you receive.

Q: How is your company different from all the other tech consultants who call me?

What you're looking for: What the consultant thinks is important about tech consultants. How the consultant speaks of his/her peers, as that may reflect how they will speak of you.

Q: What's your business background? Ever owned a business other than a consulting firm?

What you're looking for: What the consultant thinks is important about business. Have they ever had to make payroll and hassle with business tax paperwork while trying to turn a profit and supervise employees and market their business? Do they understand what you face as a "real business owner" every day?

Q: What's the goal of getting my company as a client?

What you're looking for: The consultant's vision of your business and their role in it. Are they there to fix a problem and leave (which is ok if that's what you want), or do they have something else in mind? The quality of their answer depends on what your needs are.

Q: Have you ever worked in my industry/line of work?

What you're looking for: What the consultant's industry background is and what it can offer your business.

Q: Can you train my people to use *some software package*?

What you're looking for: Does the consultant want to spend time with your staff? Do they feel comfortable doing training? It's ok if they aren't, regardless of the answer, you need to know.

Q: Do you document your work?

What you're looking for: Does the consultant value your time as well as theirs by taking a few minutes to document what they are doing for you? Do they document their solutions so that you and your staff are able to use them without having to make repeated phone calls?

Q: Can you show me how to adjust my screen resolution?

What you're looking for: A demonstration that shows how the consultant handles teaching someone a task that they will often assume "everyone should know" how to do. What you don't want to experience is a roll of the eyes, a condescending tone of voice, and similar actions. What you do want to experience is patience and an ability to explain a concept that is simple to them in terms that anyone can understand – a task that occurs with great frequency in the technology world.

Q: How do you select hardware for recommendation to your clients?

What you're looking for: What kind of research do they perform? Have they done the legwork to establish relationships with quality vendors who can support them (and you) when needed, or do they purchase whatever Costco or Best Buy happen to have on the shelf that week? If the latter, what happens next week when Costco is out of that item?

Q: Can I call you any time I have a computer problem?

What you're looking for: What preparations the consultant has for off-hour support, what their commitment to your company is, and what their business model is. Some consultants are not interested in doing support on "every little thing" because they are afraid to educate their clients about costs and benefits. Some are.

Q: I'm planning on doing some strategic planning for the next year. Would you be willing to sit down and talk with me about that?

What you're looking for: What does the consultant's reaction tell you? Do they see their role as a partner to your business, or as an hourly contractor performing a particular job? There's a place for both. One thinks about your well-being in the long term. The other's concern is largely limited to getting the hourly rate for the solution they are working on right now, and most likely next month or next year is not necessarily on their radar screen.

Q: Can you show me how to make a copy of this Microsoft Office CD? A friend of mine needs a copy for her new computer and she can't afford to buy it right now.

What you're looking for: Ethics. With few exceptions, copying software is illegal. While a growing number of programs do allow you to legally use them at the office and at home, this does not allow you to give a copy to another person. Even the most incompetent consultant should be aware that the Microsoft Office license does not include free copies for your friends, family or clients. Ask yourself this: If the consultant will steal from Microsoft while you ARE looking, what will they do in your business when you AREN'T looking?

Q: My employees always complain when I suggest getting a new or upgraded program to run the business. What do you think I should do about this?

What you're looking for: The consultant isn't expected to be an expert in human relations, however, this is a very common reaction by employees. What are they willing to do to help you sell a more efficient, profitable solution to your employees?

Q: I think about getting rid of the old cash register and using a computer instead. What do you think?

What you're looking for: Their reason for moving to a computer-based cash register/point of sale. Is it for the sake of technology or to improve your business? Listen carefully to the answer that seeks to find out what your motivation is.

Q: When a consultant comes in to help us, my staff feels intimidated. Most of the time, I think they worry that this person is going to install a new program or computer equipment that is going to replace their job. It makes them mad at me and uncooperative with the consultant. How do you deal with that?

What you're looking for: How the consultant feels about the value of the employees you have spent time and money training and learning your business. How the consultant handles "people issues" and what might be perceived as a threat to their ability to do business with your company, as opposed to making your employees' jobs more secure by virtue of making them less replaceable by machinery and more valuable based on what's in their head.

Q: Have you ever had a client whose business burned down? What happened? I'm a little worried about that kind of stuff here.

What you're looking for: What kind of experience the consultant has handling emergencies and catastrophes. What preventive steps do they take to protect their customers' data and systems? What do they recommend as practical steps to protect your business data?

Q: My budget is only __________. What we can do to make a difference in my business?

What you're looking for: Can the consultant solve problems on a budget? Can they assess your business technology-wise, as well as recommending inexpensive workflow and productivity changes, and help you without spending lots of money on equipment and software? Will they assess the situation and be frank with you if they are not in your price range?

Q: What do I do if I have a serious problem during school hours?

What you're looking for: Is the consultant a high school student? If so, does the firm have procedures in place to deal with customer emergencies when the technician who needs to help you is in high school during an emergency? Do they have other staff if the high school student is not available?

Now, a few questions to ask yourself…

Did the consultant make you feel stupid when answering your questions?

Did your consultant's attitude make you hesitant to ask the next question on the list?

Did your consultant use "computer words" you don't know the meaning of -- and fail to explain their meaning, or did they find a way to get the answer across in "plain English"?

Did the consultant seem confident when answering your questions, or did they come off as arrogant and annoyed (even mildly) with your "stupid" questions? Eye rolling or a sigh is a good clue.

Did you get the feeling that the consultant is interested in you and the long-term success of your business, or are they just interested in getting another job?

Don't just select a consultant randomly out of the yellow pages. You wouldn't do that when searching for a brain surgeon, why do it for someone who has access to the guts of your business?

Copyright 2006 - Mark Riffey. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit where credit is due and follow all of the EzineArticles terms of service for Publishers.

Mark Riffey is the CEO of Rescue Marketing Inc ( www.rescuemarketing.com ), a Columbia Falls, Montana based firm that specializes in helping small business owners get the most out of their marketing and technology dollar and implementing techniques, strategies and solutions to put your business on autopilot.

After purchasing several small, struggling companies and surviving their turnarounds, Mark now uses the experience and lessons learned during those times when helping a business owner "makeover" a struggling business. He is Montana's only Dan Kennedy-certified Independent Business Advisor.

The father of 2 teenage boys, Mark is heavily involved in Scouting, having run summer camps, and served as VP of Marketing for Montana Boy Scouting. He is currently the Scoutmaster of a northwest Montana troop, and in his spare time, helps the high school jazz band raise funds for its activities, and serves on the local Rotary chapter's board of directors.

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Small Home Business Ad Copy Secrets

Writen by Kim Beardsmore

So it's time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective.

Here are ten ad copy 'secrets' you might consider before you spend your money. These 'secrets' can be used for both online and offline flyers.

1. Use a short hand written letter on your ad copy instead of text. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products. The problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous local person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. If you genuinely care about people, tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

© Kim Beardsmore

Kim operates a successful home business operating across 60 countries. We urgently require people to join our expanding international team. If you are interested in earning extra income around your current schedule, we would like to hear from you. We provide full training and ongoing support to ensure your success. Visit: http://free2liv.com/?refid=AdCopy-567887377

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